Armed with an understanding of you and your customers, we can help you decide on a technology solution that meets both your needs. In addition to using traditional design techniques, we draw on our expertise in psychology. If you're trying to understand and predict people's behavior, it's important to have a solid grasp of how people work. We also know that we're not experts on every area of human behavior. And when that happens, an important part of our work is reading the scientific literature and translating it into practical advice.