Craggy Peak Research

Competitive analysis

In a competitive analysis, we look at websites of your competitors or other related businesses to get ideas for layout, navigation, and content. We also look for opportunities for your business to differentiate itself from the competition.

Example

A non-profit organization wanted to redesign its web site to convey a feeling of energy and excitement to both current and prospective volunteers. We examined web sites from a large number of other non-profit organizations in the same geographic area, and identified images that did this effectively. Based on an examination of these images, we recommended that the organization...

Web site for comparative analysis
Web site for comparative analysis
Web site for comparative analysis
Web site for comparative analysis
Web site for comparative analysis