Craggy Peak Research
Better customer insights.
Better marketing.
Colton Redtfeldt

Colton Redtfeldt

Marketing and Communications

What do you enjoy most about working at Craggy Peak Research?

I really love learning new things and at Craggy Peak I’m doing that everytime I work. There’s always some cool new topic to research or some cool client to learn more about.

What tools do you use most often in your job?

Since most of my work revolves around writing content, Google Docs has become my go-to program for this job.

What skills are most critical to your work?

One of the biggest skills is knowing how to see a potential marketing opportunity and figuring out how to capitalize on it. You also have to have good judgement and professionalism since a lot of your work is public facing and represents the organization.

Why is the work Craggy Peak does important?

Every business has a story. The challenge is figuring out how to tell that story in a way that’s different from all the competition and resonates with potential customers. That challenge often comes with pitfalls and obstacles. Craggy Peak is important because we can help guide businesses through the process of telling their story without hitting any of those obstacles.

Is there a common misconception that a lot of people in your line of work have?

When it comes to marketing, many people think that you just have to get your message out to as many people as possible. But often when you market to everyone, you end up reaching no one. Good marketing is all about figuring out who you really need to be reaching out to and figuring out the best way to reach them.

What are some of the biggest challenges you encounter in your work here?

Craggy Peak’s work involves some pretty high level psychology and behavioral science that I wasn’t familiar with when I first got here. My challenge has been to learn enough about that work to confidently talk about it with our audience. On top of that, I’m doing marketing for a market research company -- there’s a lot of pressure there!

What has been the biggest thing you’ve learned since working at Craggy Peak Research?

Working at Craggy Peak has taught me how to better work with a client’s vision for a project. We all have an idea in our head for how something should look. I’ve really enjoyed learning how to take that vision and better put it into action.

What are some of your favorite hobbies?

I love writing in all its forms. A few years ago I self-published a novel and right now I’m toying with a few ideas for another one. I also enjoy working out -- whether that be running, hiking or lifting weights. On top of all that, I really enjoy getting the chance to explore new places (mainly old abandoned things) and meeting new people!