Craggy Peak Research
Better customer insights.
Better marketing.
Sophie Bird

Sophie Bird

User Experience

What are you studying at Western?

At Western I’ve been studying psychology with a minor in user experience. I’m really excited because I’m graduating this Spring and I plan on going to graduate school to continue studying user experience design!

What do you enjoy most about working at Craggy Peak Research?

I really like learning new things. And the great thing about Craggy Peak is that we’re always moving forward and there’s always something new to learn. That’s really exciting.

Tell us a little more about what you do at Craggy Peak?

My work involves figuring out what kind of things people want to see on a client’s website and figuring out the best way to show that information. To do that, we conduct research by giving users options and they’ll give us their feedback. I’m the one that analyzes that data. I really enjoy seeing how people interact with products, so it’s cool to see what other people say. It kind of connects back to psychology and I really enjoy learning about people’s behavior.

What tools do you use most often in your job?

When we gather the data from our research, I compile it into a Microsoft Excel spreadsheet and then I code it. Excel is a great program for this because it lets me easily look for trends and patterns in our data. Most recently I’ve been using Illustrator on a few little projects.

Why is the work Craggy Peak does important?

Businesses want customers to easily use their sites and they want customers to enjoy using their sites. Having the kind of information we collect is essential to meeting that end.

What skills are most critical to your work?

I think it’s really important to keep in mind that you’re not the customer. The things you think are important or intuitive may not be what the customer thinks is important or intuitive. You also need to be a good problem solver.

Is there a common misconception that a lot of people in your line of work have?

People think that UX design is just making it look pretty. But you really have to take the research into account. That’s where the real power comes in. That’s what seperates a good site from a great site that's easy to use.

What’s the biggest challenge you face while working at Craggy Peak?

The biggest challenge is being stuck on a problem that can get really hard. There’s a lot of critical thinking that goes into the work we do and there’s a lot you have to know. The challenge comes when you have to put your head down and work through that problem.

What has been the biggest thing you’ve learned since working at Craggy Peak Research?

I think the biggest thing I’ve learned is problem solving. I feel like I’ve become such a better problem solver while working here because we’re always working through really tough problems.

What are a few of your favorite things to do?

Ping pong is a big one. Growing up my parents were into playing ping pong and I would play with them sometimes. When I got to Western there was a club and I got involved. From there, I got involved in playing volleyball, dodgeball, and tennis.

On top of that, I really like hiking and doing outdoorsy things. In particular, I like swimming at Lake Padden and hiking around Mount Baker.

Favorite music?

Corry Wong and Saint Motel