Craggy Peak Research
Driving empathovation.

Blog

Anatomy of a data point
Todd Haskell | September 8, 2021
The middle way between narcissism and fantasy: Marketing as intersecting narratives
Todd Haskell | March 22, 2021
Don't chase the outliers and lose sight of the silent majority
Todd Haskell | December 2, 2020
Marketing isn't about changing your customers, it's about changing yourself
Todd Haskell | October 8, 2020
The value of research - and the cost of not doing it
Todd Haskell and Sophie Bird | September 24, 2020
Positionality and reflexivity in marketing
Todd Haskell | September 17, 2020
Being aware of your lens (or, why businesses have such a hard time truly understanding their customers)
Todd Haskell | September 9, 2020
The benefits of partnering with a nonprofit
Todd Haskell | August 19, 2020
Business-nonprofit alliances: Value creation partnerships
Todd Haskell | July 31, 2020
Business-nonprofit alliances: The new social contract
Todd Haskell | July 28, 2020
The need for empathovation
Todd Haskell | June 12, 2020
From a white market researcher to white businesspeople on empathy
Todd Haskell | June 3, 2020
Accessibility and web design: Separating content and presentation
Todd Haskell | May 28, 2020
Tips for managing authentic corporate citizenship in the wake of coronavirus: What we can learn from other businesses
Colton Redtfeldt | May 6, 2020
Preparing for the next crisis: A guide on crisis communications for small businesses
Colton Redtfeldt | April 28, 2020
Accessibility and web design: Designing for disability makes things better for everyone
Todd Haskell and Aidan Koenig | April 23, 2020
Trends in marketing: When to follow them, and when to let them pass
Todd Haskell | April 3, 2020
Winning the battle but losing the war: Why customer experience isn't just a sometimes thing
Todd Haskell | March 10, 2020
Social media links: How many, which ones, and where on the page?
Todd Haskell | February 24, 2020
Visual styles in graphic design
Aidan Koenig | February 22, 2020
Serving authentic needs
Todd Haskell | February 18, 2020
The story of the specialist
Todd Haskell | February 3, 2020
In search of the perfect tagline
Todd Haskell | January 26, 2020
Authenticity in branding and marketing
Todd Haskell | December 17, 2019
Getting excellent customer feedback, Part 3: When desirability isn't desirable
Todd Haskell | November 2, 2019
The benefits of a tagline for your business
Liberty Dana | September 17, 2019
What is branding anyway? And why should I care about it?
Liberty Dana | August 14, 2019
If you're becoming more customer-centric in order to improve your bottom line, you're not.
Todd Haskell | July 3, 2019
Language is inherently ambiguous. How can you make your site as clear as possible?
Todd Haskell | May 16, 2019
Feeling abandoned - why shoppers walk away from carts
Todd Haskell | March 19, 2019
Getting excellent customer feedback, Part 2: Guidance rather than evaluation
Todd Haskell | February 11, 2019
Getting excellent customer feedback, Part 1: What is excellent feedback?
Todd Haskell | January 29, 2019
Don't fool yourself
Todd Haskell | January 8, 2019
Learning from the competition
Todd Haskell | December 10, 2018
To innovate or imitate?
Todd Haskell | November 8, 2018
The importance of empathy
Todd Haskell | October 25, 2018
9 out of 10 people prefer preference testing
Todd Haskell | October 15, 2018
Why playing card games is good for your web site
Todd Haskell | October 1, 2018